| COURTESY OF CRAIG WHITEĪlthough his restaurant was only open just under two years, White acknowledges that much of his initial success came from that prime location and attracting a loyal customer base that has followed him on every step of his journey. National reach: White Smoke’s extensive lineup of traditional Texas-style barbecue is sold in stores such as Costco Japan and Dean & DeLuca. With undergraduate degrees in engineering and liberal arts from University of Texas at Austin, an MBA and a master’s in public administration from Harvard University, not to mention decades of experience working in companies like General Motors, Samsung and Corning, White has the experience for nearly everything life has thrown at him.Īmong those challenges was launching his original Azabu Juban restaurant (also named White Smoke) in April of 2011, mere weeks after the Great East Japan Earthquake, and then having to close it following a fire in August 2013. It’s hard to imagine someone more prepared. White acknowledges the tremendous luck he’s had in getting to where he is today, but also says “luck is a matter of opportunity meeting preparedness.”
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